What Is Anti-Consumption?

And how it connects to the growing movement of anti-consumerism

Anti-consumption is a personal and cultural shift toward using fewer resources, buying less, and reducing dependence on material goods. It is not about sacrifice — it’s about sovereignty, sustainability, and intention.

Closely related is anti-consumerism, a movement that questions the constant push to buy, upgrade, and accumulate. It asks deeper questions: *Do I really need this?* *Am I buying happiness — or distraction?*

While anti-consumption focuses on individual behavior, anti-consumerism challenges the systems and mindsets that fuel overconsumption — marketing, social pressure, and economic incentives built on endless growth.

If you're exploring ways to live with more clarity and less clutter, you're in the right place.

Learn more at anti-consumerism.com →